Missed this webinar? Not to worry - once you register, you'll have access to the recording, where you can learn all about:

- Why TikTok is the place to be for SMBs

- Organic vs. Paid strategy

- Setting up your TikTok Ads Manager Account

and much, much more!

OPPORTUNITY —  Over 63 billion (and counting!) views of #SmallBusiness content means there's a huge appetite for products and services like yours.

DISCOVERY — 39% of users say they discovered a product or brand on TikTok they didn't previously know.

INFLUENCE — The #TikTokMadeMeBuyIt phenomenon is oh-so real. TikTok users aren't passive watchers, they're highly engaged shoppers.

📌 Guidance —  We'll walk you through getting up and running on TikTok.

📌 Inspiration — We'll share creative tips and tools to help your business shine on TikTok.

📌 Strategy — We'll provide blueprints for growing on TikTok.

Following on from the learnings you gained in the opening webinar, this week you'll be receiving a very exciting email full of useful resources and next steps that you can take to accelerate your business on TikTok!

You can expect to get this email at any point between webinars one and two so keep an eye on your inbox!

Access to Business Creative Hub, which offers guidance on content creation and a steady stream of trending content to inspire your own.

Helpful tools like post scheduler and more robust analytics to help you manage and optimize your account.

Exclusive use of the Commercial Music Library, which offers more than half a million royalty-free songs and sounds for use in your TikToks.

Ability to add an email address for customer inquiries.

1. Open the TikTok app (Click to download).
2. Tap on your profile (the 3 dots in the top right).
3. Click on "Manage account."
4. Click on "Switch to Business Account."

So you've learned about why TikTok is the place to be for businesses learning to grow, you've set up your TikTok Ads Manager account and overall, you're feeling confident.

Well it's time to make you even more confident with a webinar all about creative tips and tricks!

This week we'll cover topics such as:

- a recap of opening webinar content

- What's trending on TikTok

- Creating a storyline and enticing hook with your TikToks

- Creative tools and features of TikTok Ads Manager

...and more! 

Instead, with just a simple peek inside your business, you can show the Tiktok community what makes it shine. Here are a few ideas to help you tell your story:

Day in the life" moments — packaging orders, restocking shelves, anything that gives your audience a glimpse of what goes into running your business

Product showcases, tutorials, and before-and-after "reveals" to promote your unique offerings and services

Customer testimonials or responses to comments on your past TikToks to encourage engagement and trust

📌 Always use sound, like music, narration, or sound effects

📌 Keep it short (12-15s) and try to get your key message out right early

📌 Join the fun by putting your unique twist on trends

📌 Use captions or stickers for joyful visual effects

You're on track to becoming quite the TikTok expert by now.

But you might still have some questions for us...

That's why we've dedicated this week to making time to talk to YOU about YOUR business. We'll be sending out more info closer to the time about how to book your Q&A meeting slot where you and other businesses like you get a chance to ask your burning questions directly to a TikTok Community Engagement Specialist.

With that in mind, this week you'll be getting one final webinar from us that sums up everything you've learned over the past few weeks, as well as some inspiring stories from other small and medium businesses just like you, who have found success and growth through TikTok advertising.

Other topics we'll be covering in this final webinar are:

- How to set up a TikTok Pixel

- Creating your first TikTok Ad Campaign

- Tips for long-term success on TikTok

This week, things are getting even more exciting with your introduction to TikTok Ads Manager. Ads Manager is TIkTok's self-serve advertising platform, where you can drive even bigger, faster results, whatever your budget or marketing goals may be.

From awareness to conversion, simply choose your campaign objective and watch the magic happen.

Target by gender, location, age, interests, and more.

Make dynamic ads—and continuously optimize them—with just a few clicks directly in Ads Manager.

Monitor and improve your ad performance with detailed data and automated custom reports.

📌 Video Template
📌 Smart Video Soundtrack
📌 TikTok Video Editor
📌 Smart Video
📌 Quick Optimization

Today we're going to share a few more tips and tools to keep you going and growing on TikTok.

📣 You introduced your business to the TikTok community with a Business Account, unlocking a variety of valuable tools to help you learn, create, and grow.

👏 You made your TikTok debut and started to share your unique business story with us. It was a lot easier than you thought, right?

🚀 You discovered - and maybe even tried - Promote, TikTok's low-cost tool to drive more engagement and results with your content.

💰You explored TikTok Ads Manager and hopefully have started dreaming up your first (or second!) campaign.

Keep up with the latest trends on TikTok and give them your own spin. Visiting the Creative Center is a good start.

Try different ad solutions based on your campaign objective:

1. 📌 Spark Ads — Use existing, organic content from your account and reach the right audience.
2. 📌 TikTok Shopping — Showcase your products on your TikTok.
3. 📌 Interactive Add-Ons — Amplify your message and see results.

Check out the TikTok for Business website for more resources and inspiration

Have fun and happy TikToking!